Branding and platform development for a Google review management tool.
The Challenge
A brilliant software founder approached us with an MVP for a new SaaS product designed to help local businesses automate the generation and management of positive Google reviews. While the core algorithm was solid, the product lacked a distinct brand identity to build trust with B2B customers, and the backend architecture was not scalable enough to handle the thousands of concurrent API requests required to monitor and respond to reviews across hundreds of client accounts simultaneously.
The Solution
We split this engagement into two parallel tracks: Brand Strategy and Platform Engineering. On the brand side, we created the "Review Goat" naming concept, moving away from generic corporate branding to a memorable, character-driven identity. We designed the logo, marketing website, and a unified design system that projected trust and modern software aesthetics.
On the engineering side, we rebuilt the review management platform from the ground up. We implemented a scalable microservices architecture hosted on modern cloud infrastructure, capable of securely managing OAuth tokens for Google Business Profiles. We built a beautiful, high-performance React frontend where businesses could view analytics, set up automated SMS/email review request campaigns, and respond to customer feedback from a single, centralized dashboard.
Impact
The Results
Brand
A distinct and trusted identity for the SaaS product.
Platform
A fully functional Google review management system.
Next step
Let's talk about your project.
Choose the way that works best for you: send us an email, call us during business hours, or book a meeting at your convenience.
Send an Email
Write us about your project. We'll reply within a few days.
Get in touchCall Us Now
Available Mon-Fri, 9 AM - 5 PM (CET). Use email or book a meeting.
+36 70 545 5832Book a Meeting
Schedule a call at a time that works for you.
View calendar